25. 😊 How to attract clients that want to pay you more

Question? What do you splurge on and what do you look for a deal on?

In every market there are people willing to pay — at least — 5X more for a product/service. For example:

A unique offer (sometimes called a signature program), is a distinctive offering that captures your approach, your expertise, or the particular way you deliver your product/service. Typically it's designed to solve a distinct problem or meet a specific need of your target audience.

Picture this scenario - you want to start doing more talks and presentations but are not a confident public speaker. You come across a signature program that promises to teach you how to present your ideas in a way that captivates others and makes them truly curious to hear what you have to say.

What makes this a unique offer?

Until you have a unique offer you don't have a business...you have a job, and this is particularly true if you are selling your time by the hour.

High-paying clientele are looking for a transformation not a transaction.

People don't get jazzed about buying hours or sessions, they get jazzed about buying a new way of life, a new identity or a complete solution to their problem.

For most service professionals, helping clients acheive a transformation takes more than a single session or random sessions here and there.

To achieve transformations usually requires a commitment to the work and several interactions, sequenced in an optimal order.

For Example, if you take a few art classes, you might learn some cool painting techniques, but if you go to a year of art classes, you'll probably be able to call yourself an amateur Artist.

Financial Independence

When your business is based on transformations, instead of hourly billing, you'll no longer be held back financially by how many hours or days you can work.

Even if you bill $150/hour you'll have to work a lot more than if you were to bill $3000/day for a unique transformation for a client.

Here are just a few of the benefits of creating a unique offer that your clients will really desire and value.

Your Clients Will Value Your More - How would it feel knowing that when clients choose what you offer, they'll get the results you promised? When people have confidence in your offer they will be happy to pay you well for it. Bonus: they will be a joy to work with too!

Your Business Becomes Scalable - Ever dream of a day where you make money without having to work? Whether you train someone else in your system, write a book or create an app, a unique offer is the first step towards anything scalable.

You'll Be Seen as a Leader in Your Space - When you sell transformation versus transactions, more of your clients will sing your praises, you'll be more confident in your work, and you will stand out as one of the most trustworthy providers in your field.

When you create a unique way of getting your clients results, you'll have sustainable demand for your product/services without needing pushy sales methods, endless hours on social media, or years of awkward networking.

Simply put, creating a unique offer is a MUST DO for anyone wanting a profitable, sustainable, easy to market business.

Would You Like Help?

Over many years we've helped new and experienced entepreneurs, from around the globe, transform from stuck on an idea they are jazzed about, to confident business owners with paying clients. For the first time ever, we're sharing our simple one-page template that shows you how to create a unique offer that attracts clients who want to pay you more.

Download this template now to discover how to find your topic, shape your knowledge into a unique system, and book 5-10 new sales, without social media or risking your professional reputation.

Download The One-Page Template Here