Welcome to the blog where vision-driven entrepreneurs and organizations find easy and joyful marketing tools. Align your marketing with your authentic character and energetics to attract ideal clientele and achieve predictable sales.


By the True2Brand™ Accelerator Team

Welcome to the blog where vision-driven entrepreneurs and organizations find easy and joyful marketing tools. Align your marketing with your authentic character and energetics to attract ideal clientele and achieve predictable sales.

Jill McAbe

Executive Director

Founder and CEO


Specialist at True2Brand in vision and strategy facilitation, business model design and leadership development. All about joyful productivity training, and making positive change fun. Not a fan of false dichotomies, Jill loves both dogs and cats, mountains and beaches. She also adores hiking with her two mini-aussie poos.

Joel Baum

AI Director

and Strategic Advisor


Specialist at True2Brand in strategic communications and developing AI Tools and GPTs. Professor of Strategic Management at the Rotman School of Management, University of Toronto. Co-Author of "Epinets: The Epistemic Structure and Dynamics of Social Networks." Joel has a fondness for trees.

Margarita Angelatos

Marketing Director

and Energy Healer


Specialist at True2Brand in energy healing, product design, production, and merchandising. Creator of "One Year of Divine Healing". Former Head Designer and Production Manager for Hard Goods and Accessories at Lululemon. Margarita is a caring animal healer and rescuer and has a passion for travel.

Trina Brooks

Client Success Director

and Implementation Coach


Specialist at True2Brand in Storytelling, Interviewing, Self-Publishing, SEO, and Web Building. Accomplished Playwright and Novelist, Author of the Historical Mystery, "The Barron Hills of Creighton," a novel that will keep you guessing until the last page.

The blog where vision-driven entrepreneurs and organizations find easy and joyful marketing ideas that energetically attract their ideal clientelle.


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momentum@true2brand.com


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