29. 🔒Have you been limiting your financial prosperity?

Midweek Momentum Newsletter: how entrepreneurs can become a great money manager

Gaining Financial Prosperity and Stability


One of the main motivators for starting your own business is for financial stability and prosperity, and for visionary entrepreneurs it's also to work towards a better world.


When it comes to money management the relationship we have with money influences our ability to prosper. We are strongly influenced by our upbringings and the mindset our parents or communities hold towards money. It's not uncommon for us to adopt the same one.


When Mica Roca first came to us looking to start a side hustle she brought with her a whole host of ideas and values around money and finances. Her goal was to make some extra money alongside her nursing career.


"I did countless research on what the “best” sources of passive income would be. Truth be told, all I wanted to achieve at that time was to earn more money. Whatever it was, I was willing to do it."


But when we work with clients we take give personal guidance to take you beyond business plans and strategies by creating your unique offer. It was during this process that Mica had her transformation.


For Mica the work we did together had a profound impact (which is what we desire for every client). It altered the way she viewed business, herself and what she had to offer the world.



Exploring Your Relationship with Money


After moving cities Mica had found herself on hold for several months before being able to start her new nursing job.


Having been raised with the concept that "earning money took precedence over everything else", there was no possibility she'd just sit around waiting for her new job to begin.


So she began working with our team, and it was during that time Mica says she "realized that before we learn about the technicalities of running a business, we must first gain clarity of who we are."


And the clarity she gained showed her that her relationship with money and her work ethic were not serving her to prosper. They were actually doing the opposite.


With our help, Mica realized she wanted to help others who were struggling with generational and cultural upbringings around money management and financial literacy. So, she created a unique offer teaching youths about money, and is now working on a book titled, "Poor Parents, Rich Kids: Generational Financial Scarcity Ends With You".


We couldn't be more proud of Mica and her transformation. Using her experience and expertise, she's found a way to help people, like her, break free of an unhealthy relationship with money and go from just surviving to thriving.



How We Limit Our Financial Prosperity


While Mica conducts the research and works on writing her manuscript she has generously agreed to share a few insights she's uncovered regarding the things that keep us from financial prosperity.


The Concept of Lack


Is there something you feel you didn’t get enough of as a child? Most of us can identify one or more areas we would have liked a bit more of something.


Mica refers to this as playing the “lack game”. Identifying all those things she felt she didn't get enough of us a child. Such as;

  • Lack of affection/attention from parents who were stuck in survival mode
  • Lack of money to buy the things that would have helped her fit in with her peers
  • Lack of societal milestones; money in bank, large house, luxury items, big paycheque

The more Mica fixated on all the lack she felt in her life the more lack she attracted to herself. As Jill, our Founder and CEO often says, "What you focus on grows".


Mica wanted to get rid of the voice in her head that had repeatedly told her she was not enough, wasn’t doing enough and didn’t have enough.


During her time working with us she learned the power of subconscious thoughts. How our beliefs drive our behaviours and decisions and why positive financial habits and money management, such as budgeting, saving or investing, won't stick as long as you continue to entertain limiting thoughts and beliefs.


Money Mindset and Rejecting Hustle Culture


Mica truly has had a complete turnaround in her mindset. When she first came to us it was with the intention of finding herself a side hustle, a concept she now counsels people to reject.


"[Growing up] I remember...how once Dad came home from work, my Mom would leave and vice versa. On the weekends, they would do all sorts of side gigs to make ends meet. I could trace the belief I had...that in order to “survive” or even thrive, I needed to work hard and perhaps even make it the center of my life."


Through her research Mica discovered studies and experts who have shown how hustle culture contributes to burnout, which then limits on our mental bandwidth.


What does that mean for your finances? The mental bandwidth you would, in a healthy situation, direct towards financial forecasting and problem solving in your business or personal life, is being absorbed by the mental capacity needed to keep you hustling non-stop.


A breakthrough for Mica came from recognizing that finance isn’t all about money. What is foundational to our “financial success” is the seemingly small decisions we make every day. That instead of striving to make more money by working long hours, which only depletes our mental bandwidth, by slowing down we free up the bandwidth to be more productive and improve our decision-making.


Growing Your Financial Prosperity


It really is so satisfying for us to watch clients find their purpose and achieve real transformations. From their purpose they create a unique offer, one that brings them joy because they are doing what they love and making a real difference in other people's lives. It is from that starting point that their financial prosperity grows.


There are challenges to becoming an entrepreneur; ups and downs. If you don't love what you do, and feel connected to the product or service you offer, it makes it hard to stick with it.


Mica found her joy, as have our other clients of ours. By creating a business that is truly "them" they also can achieve the financial independence they were seeking, while filling their soul, in a way they sometimes didn't even know they were looking for.


Speed-Up & Sum-Up:

Removing Your Financial Limitations


To help overcome blocks, including financial ones, we have our clients create mantra's or thinking vitamins to reprogram their subconscious limitations. This a one that Mica shared with us.

"I have the time and the capability to achieve great things through small steps."

mantra to reprogram subconscious limitations: "I have the time and the capability to achieve great things through small steps."

To speed up the adoption of this thinking vitamin, save this image (or take a screenshot)

and set it as your phone home screen.


We hope this issue has highlighted for you the importance of gaining clarity on who you are, your relationship with finances, and creating a unique offer before you dive into the technicalities of running your business.


Next Week


Money can represent more than just what it can buy, it can represent independence and control, it may also appear to be the solution to our problems, in our business and our lives.


But the way we relate to money and how we use it, is influenced, by our emotions and feelings, often fueled by misconceptions about money management.


Libby Wildman is a financial expert, a former client of ours and a person who has spent 36 years listening to people's money stories, and in our next issue she is going to share what she has learned, and her perspectives on how to create harmony with your finances.


Thanks for reading!


Here's to every small step towards a big dream,


Jill McAbe and the Midweek Momentum Team


PS: One of Mica's first step in creating a purpose-driven business was by turning her skills into a unique or signature offer. If you've been wanting to turn your skills into a profitable business, we made a free one-page template to teach you how.



Have a Joyful Rest of Your Week!


A special thank you for supporting Midweek Momentum by reading right down to the bottom! We are grateful for your attention. If you have any ideas or comments about this issue or suggestions for upcoming ones, we'd love to hear from you. You can reach out directly at mm@true2brand.com.


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By the True2Brand™ Accelerator Team

The blog where vision-driven entrepreneurs and organizations find easy and joyful marketing ideas that energetically attract their ideal clientelle.

Jill McAbe

Executive Director

Founder and CEO


Specialist at True2Brand in vision and strategy facilitation, business model design and leadership development. All about joyful productivity training, and making positive change fun. Not a fan of false dichotomies, Jill loves both dogs and cats, mountains and beaches. She also adores hiking with her two mini-aussie poos.

Joel Baum

AI Director

and Strategic Advisor


Specialist at True2Brand in strategic communications and developing AI Tools and GPTs. Professor of Strategic Management at the Rotman School of Management, University of Toronto. Co-Author of "Epinets: The Epistemic Structure and Dynamics of Social Networks." Joel has a fondness for trees.

Margarita Angelatos

Marketing Director

and Energy Healer


Specialist at True2Brand in energy healing, product design, production, and merchandising. Creator of "One Year of Divine Healing". Former Head Designer and Production Manager for Hard Goods and Accessories at Lululemon. Margarita is a caring animal healer and rescuer and has a passion for travel.

Trina Brooks

Client Success Director

and Implementation Coach


Specialist at True2Brand in Storytelling, Interviewing, Self-Publishing, SEO, and Web Building. Accomplished Playwright and Novelist, Author of the Historical Mystery, "The Barron Hills of Creighton," a novel that will keep you guessing until the last page.

The blog where vision-driven entrepreneurs and organizations find easy and joyful marketing ideas that energetically attract their ideal clients.


Get True2Brand marketing insights delivered to your inbox every other Wednesday.

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