28. 🧩This is your small business financial team

Midweek Momentum Newsletter: how entrepreneurs can become a great money manager

Your Small Business Financial Team


What does money management mean when it comes to our business finances?


Well, we need to track our money, keep records, pay bills and get paid, prepare for tax and government submissions, as well as forecast and plan for the future.


And, money management isn't just about what software or speadsheet to use. The tasks mentioned above require the different skillsets and knowledge of a small business financial team.


Most business owners know they need a bookkeeper and an accountant, however, there is a third role required and it's the most critical one if your goal is having a financially successful business.


That's why, this week, we want clarify the roles and responsibilities on your money management team so you can not only stay on top of your business finances, but prosper.


Keep reading to learn:


• The three critical roles on your money management team

• How to cultivate financial prosperity as a business owner



Who’s Who in Money Management


In last week’s issue we shared a cautionary tale of how abdicating responsibility for your money management to an accountant or bookkeeper can have dire (expensive!) consequences.


And yet…a good accountant and bookkeeper are an integral part of your small business financial team needed to build a healthy and prosperous business. They also can help your business by freeing up your time to focus on other tasks.


So, who exactly are these financial wizards and what role do they play?


Bookkeeper: Think of your bookkeeper as your tracker. Their purpose is to collect, organize and file every bit of data related to your business’ finances. They provide for you a snapshot of where you stand during any period of time, such as:


• Weekly sales

• Monthly expenditures

• Profit margins

• Taxes paid/owing


Having accurate financial records gives you the ability to analyze the financial state of your business so you can determine the areas that need improvement and where things are going great.


Accountant: Consider your accountant the legal intermediary between you and the government. They will help you package your information and share it with the government in the way the government likes. And, a good accountant will minimize your tax in a legal way.


Accountants analyze the financial data provided by your bookkeeper. While bookkeepers deal with the day-to-day transactions, accountants are concerned with your business' financial big picture. They can provide you with a comprehensive view of your business’s financial state and recommend money management strategies for making financial decisions.


Financial Manager/CFO (Chief Financial Officer): CFO is the term for a position usually associated with medium to large companies but, we consider it a crucial role in every business, regardless of size…and this is why.


The CFO’s duties include:


• tracking cash flow

• financial planning

• analyzing financial strengths/weaknesses

• proposing corrective actions

• ensuring financial reports are accurate and completed in a timely manner


You are the CFO of your business. Your bookkeeper and accountant will provide the data, put everything in order, they know the rules and laws and may make recommendations but, as the old saying goes, “the buck stops here”. 💸


You know what kind of business you want and where you want it to go, which is why you don't want to be in dark when it comes to your financial picture, and the day-to-day money management operations. As the business owner you're legally responsible for the decisions made, so be involved with your team and embrace your role as the Financial Manager/CFO of your business.



How to Invite in Financial Prosperity


When it comes to financial prosperity, besides a great team and your own relationship with money, your mindset will play a crucial role. It's not only about understanding your finances; it's also about the energy you radiate regarding money.


ENERGETICS


Of course, the dollars need to be there, and they need to be fair for what you're bringing to the table, but if we focus solely on the money it can push business away. Think of a time recently when you’ve been approached by a salesperson, and you could sense the desperation in them. It doesn’t inspire confidence or trust in that product or service, does it?


As a visionary entrepreneur, if you place your primary focus on making a positive impact, rather than solely on monetary gains, you’ll attract genuine connections and cultivate long-term success.


GOALS & BENCHMARDS


Setting financial goals is essential as your business’ CFO. However, avoid attaching your self-worth to your targets. Instead, set your goals so that you have a target to aim for, accepting you will eventually hit them.


Berating yourself if you fall short of your money management goals is just plain damaging. With negative self-talk, you put out thought vibrations and those vibrations will make what you focus on happen. What you focus on you call in, so make your thoughts positive ones.


EMBRACING A CALM & ANALYTICAL APPROACH


As entrepreneurs, it's easy to get caught up in the emotional rollercoaster of success and failure. However, maintaining a calm and analytical mindset will benefit your stress-levels, and bottom line.


By approaching your financial situation with curiosity and introspection you can gain valuable insights, avoid potentially damaging knee-jerk reactions, and help you make solid decisions that will positively impact your business’ financial future.


Cultivating a positive money mindset is an important ingredient for you to be able to make a difference in the world, while nurturing joy and financial independence through your business.


Speed-Up & Sum-Up: Assemble Your

Money Management Team


Having a money management team to support you and your business is the foundation you need to make an impact in your community and the world. This week Margarita's thinking vitamin reinforces the goal that will take your business further.

"I have the foundation for a financially sustainable business."

mantra for a small business financial team: "I have the foundation for a financially sustainable business."

To speed up the adoption of this thinking vitamin, save this image (or take a screenshot)

and set it as your phone home screen.


We hope we've highlighted for you the importance of your small business financial team and given you some inspiration to explore your relationship with money, commit to being your own CFO, and nurture a positive mindset to increase your prosperity.


Next Week


As is well known, our relationships with money are strongly influenced by our upbringings. If our parents or communities had a certain mindset, we have a good chance of adopting the same one.

Adopting our parent's money mindsets can be very problematic for many of us, like it was for our client Mica Roda, if our parents have a survival or just enough mentality.


Mica came to us looking for help to start a side hustle. She had free time and she wanted to make money with it, so she worked with us to turn her skills into a marketable businesses.


The result led her to creating a signature offer teaching other young people about money. She is now working on a book titled, "Poor Parents, Rich Kids: Generational Financial Scarcity Ends With You." It will be coming out soon!


In our next issue, Mika has kindly agreed to share a few sneak peeks from her upcoming book for the Midweek Momentum readers.


Thanks for reading!


Here's to every small step towards a big dream,


Jill McAbe and the Midweek Momentum Team


PS: Every prosperous business starts with turning your skills into a unique or signature offer. If you've been wanting to turn your skills into a profitable business, we made a free one-page template to teach you how.



Have a Joyful Rest of Your Week!


A special thank you for supporting Midweek Momentum by reading right down to the bottom! We are grateful for your attention. If you have any ideas or comments about this issue or suggestions for upcoming ones, we'd love to hear from you. You can reach out directly at mm@true2brand.com.


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CATEGORIES

SALES AND MARKETING

AUTHENTIC MARKETING

BRAND MESSAGING

BUSINESS ENERGETICS

MARKETING STRATEGY

PREDICTABLE SALES

BUSINESS MINDSET

By the True2Brand™ Accelerator Team

The blog where vision-driven entrepreneurs and organizations find easy and joyful marketing ideas that energetically attract their ideal clientelle.

Jill McAbe

Executive Director

Founder and CEO


Specialist at True2Brand in vision and strategy facilitation, business model design and leadership development. All about joyful productivity training, and making positive change fun. Not a fan of false dichotomies, Jill loves both dogs and cats, mountains and beaches. She also adores hiking with her two mini-aussie poos.

Joel Baum

AI Director

and Strategic Advisor


Specialist at True2Brand in strategic communications and developing AI Tools and GPTs. Professor of Strategic Management at the Rotman School of Management, University of Toronto. Co-Author of "Epinets: The Epistemic Structure and Dynamics of Social Networks." Joel has a fondness for trees.

Margarita Angelatos

Marketing Director

and Energy Healer


Specialist at True2Brand in energy healing, product design, production, and merchandising. Creator of "One Year of Divine Healing". Former Head Designer and Production Manager for Hard Goods and Accessories at Lululemon. Margarita is a caring animal healer and rescuer and has a passion for travel.

Trina Brooks

Client Success Director

and Implementation Coach


Specialist at True2Brand in Storytelling, Interviewing, Self-Publishing, SEO, and Web Building. Accomplished Playwright and Novelist, Author of the Historical Mystery, "The Barron Hills of Creighton," a novel that will keep you guessing until the last page.

The blog where vision-driven entrepreneurs and organizations find easy and joyful marketing ideas that energetically attract their ideal clients.


Get True2Brand marketing insights delivered to your inbox every other Wednesday.

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